7 posts tagged “social media”
So, CNET has now launched a way of advertising products on your facebook (well, gadgets that is). Basically this builds on the idea I've been discussing previously - that users are happy to promote products that they like at the same time as they're basically putting ads for the products on their profiles. So - how will the "user generated ads" move forward next?
Here's something new to me that I just came across - an ad posted in the feed of my facebook page. Here it's Verizon that's got to push their WiFi add into my feed.
I'm not sure I like this from a user's point of view (especially if they're not extremely careful about what they put here and how often), but I can see that it will have a much bigger impact for add traffic - especially when including the Share button, it's actually possible that if this catches on we might have viral ads on facebook... I thought the "application" invitations were pesky - now I have to stand people sharing ads with me?
So, what do you think about walled gardens? These places hidden away from the public view, only accessible by the people who come to fulfill the criteria (be it membership, or living close to them or what). Walled gardens on the internet are the places that doesn't publish content publically... Vox is very much not one of these, however another site I frequent is - Facebook.
I was reading this blog post by Steve Rubel commeting on just this about Facebook, he says amongst other things:
The problem, however, lies in this fact - Facebook gives nothing back to the broader web. A lot of stuff goes in, but nothing comes out. What happens in Facebook, stays in Facebook. As Robert Scoble noted, it's almost completely invisible to Google. You can share only a limited amount of data on your public page - as he has here. That's fine for many users, but not all.
I tend to agree - and for me as a user, one of the main drawbacks - is that I can't take my content with me to the rest of my online social communities, like Vox or Wordpress...
This is a quite informative template to social media press releases. It gives the connections of all the different places where you should be and be visible. Very nicely done! A bit old now, but still pretty current.
http://www.pr-squared.com/2006/05/the_social_media_press_release.html
Could be good for the guys here at the office to post on their wall and have it in mind :)
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