5 posts tagged “social marketing”

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User generated ads - Facebook

Jul 18, 2007
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So, CNET has now launched a way of advertising products on your facebook (well, gadgets that is). Basically this builds on the idea I've been discussing previously - that users are happy to promote products that they like at the same time as they're basically putting ads for the products on their profiles. So - how will the "user generated ads" move forward next?

CNET is now on Facebook | Webware : Cool Web apps for everyone

http://www.webwar...

Facebook "ads " or well, endorsements.

Advertising stupidity

Jul 16, 2007
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The relevance of online ads is something that has been discussed around the Facebook application forms in recent weeks. With the launch of Facebook flyers it’s now very easy to place “targeted” content towards certain campuses via FB - but is this actually making ads any more relevant?

I would say no - I think that the ads should be relevant to the viewer as well as the content (or profile page) they’re displayed next to. In any case - FB has a lot of data on me (as a viewer), on the profile/page I’m viewing as well as on my click habits - so USE this data!

But I guess this isn’t really unique - I get special offers for tampons every week even though I’m a single guy living by myself…

Some more opinions on this at GigaOM and from Robert Scoble. The original study of flyer click-through rate gave an abysmal 0,04%. All very good reads on this - so now the question is - how tobe visible on Facebook?

Being (in)visible in the masses

Jul 13, 2007
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Shout

Facebook is a big place. A big, big place. In big places - it's hard to be a single person and stand-out of the crowd, but this is exactly what me and Björn have been trying to do over the past month. I must tell you, it's not an easy thing - we've been out talking to the people we know, deepening our connections with them, getting to know new people, creating groups, publishing content and so on an so forth.

There are a few other people who'd like to be visislbe on facebook - and they've been doing it a bit differently. I'm talking about the major companies putting out ads in facebook - in the feeds, on the sidebar, through flyers and so on. What I'm thinking about is - which approach is the most effective one, the social route taken by me and Björn or the traditional marketing route taken by Verizon, HotChicks.com or other ad posters.

I know which one I think is in the long-run. Mashable seems to corroborate my opinion.

Ad-based revenues

Jul 9, 2007
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Facebook | Flyer Board

http://www.facebo...

Flyers in Facebook - good, necessary or evil?

So, Facebook is constantly expanding the opportunity to increase the amount of ads we see on their site. First we have the ads inside the feeds and then the flyer feature. I can see the flyers be really useful for say student organisations - but currently I have four flyers out of which three are "Adult Friend Finder" softporn sites. Voi, voi, voi Facebook - where is this heading?

Facebook posts ad in feed!

Jul 3, 2007
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Here's something new to me that I just came across - an ad posted in the feed of my facebook page. Here it's Verizon that's got to push their WiFi add into my feed.

I'm not sure I like this from a user's point of view (especially if they're not extremely careful about what they put here and how often), but I can see that it will have a much bigger impact for add traffic - especially when including the Share button, it's actually possible that if this catches on we might have viral ads on facebook... I thought the "application" invitations were pesky - now I have to stand people sharing ads with me?