23 posts tagged “reb me”
I just recieved this over my e-mail from Mira and Ola here at Rebtel.
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Sorry to be a bit of a besserwisser, since I must admit that Telefonica made some wonderful ads. But I doubt they're correct - they don't have the "the lowest call rates from Turkey to Sweden", nor "from Japan to Scotland". We'll be happy to allow you to make your call for the cost of a local one.
Still great ads - just for the wrong company!
I hope it hasn't been possible to miss the launch of the Reb Me application by Rebtel. It's got quite a bit of attention like here, here and here. Well, now we're getting ready to get the next version of the application in the works - but what do we want to add to it? We decided to involve the users - so now everyone can join in the development!
The group is called like the app "Reb me":
Me and Björn had a meeting today to introudce Facebook and our new Reb me application to the whole company. It's great to have that much attention obviously, but the funny thing is that right after the meeting I stumbled on this article from madcomments. I guess that some of "our" 30-somethings might recognize themselves! :)
I've been writing about these walled gardens and how they're doomed to cause reactions previously - I think this is just the first to come of "let's open facebook" activities.
Of course we're all very attuned to Facebook news here at Rebtel now, after a couple of months of intensive online presence by me and Björn and now when we've launched our application.
Rebtel people have started blogging about this - check out more by Alex.
If anyone cracks a great idea on how to manage switching between convos on your cellphone in a slick way - please let me know!
I think Three seems like a company that's at least a little bit willing to challenge the way things are done. In UK they've recently cut the roaming charges to 10p when recieving and 19 when calling. This isn't really cheap, but it's at least way below what most operators charge.
In some other mobile news from blognation they point at some more details around the Truphone court case that we've been talking about here at Rebtel. I think it's interesting to see how Truphone is trying to see themselves as a mobile operator while the incumbents are desperate to have Truphone viewed as a fixed line operator - and thus be able to give them less for the transfer of calls.
If you look at the previous post I made and the Rebtel blog I would say it's not only in such countries such as Bangladesh, India and Pakistan that regulators are tough - even the US has it's share of "old fat cats" want to keep their old revenue sources.
The relevance of online ads is something that has been discussed around the Facebook application forms in recent weeks. With the launch of Facebook flyers it’s now very easy to place “targeted” content towards certain campuses via FB - but is this actually making ads any more relevant?
I would say no - I think that the ads should be relevant to the viewer as well as the content (or profile page) they’re displayed next to. In any case - FB has a lot of data on me (as a viewer), on the profile/page I’m viewing as well as on my click habits - so USE this data!
But I guess this isn’t really unique - I get special offers for tampons every week even though I’m a single guy living by myself…
Some more opinions on this at GigaOM and from Robert Scoble. The original study of flyer click-through rate gave an abysmal 0,04%. All very good reads on this - so now the question is - how tobe visible on Facebook?
Facebook is a big place. A big, big place. In big places - it's hard to be a single person and stand-out of the crowd, but this is exactly what me and Björn have been trying to do over the past month. I must tell you, it's not an easy thing - we've been out talking to the people we know, deepening our connections with them, getting to know new people, creating groups, publishing content and so on an so forth.
There are a few other people who'd like to be visislbe on facebook - and they've been doing it a bit differently. I'm talking about the major companies putting out ads in facebook - in the feeds, on the sidebar, through flyers and so on. What I'm thinking about is - which approach is the most effective one, the social route taken by me and Björn or the traditional marketing route taken by Verizon, HotChicks.com or other ad posters.
I know which one I think is in the long-run. Mashable seems to corroborate my opinion.
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