9 posts tagged “facebook”
Me and Björn had a meeting today to introudce Facebook and our new Reb me application to the whole company. It's great to have that much attention obviously, but the funny thing is that right after the meeting I stumbled on this article from madcomments. I guess that some of "our" 30-somethings might recognize themselves! :)
I've been writing about these walled gardens and how they're doomed to cause reactions previously - I think this is just the first to come of "let's open facebook" activities.
Of course we're all very attuned to Facebook news here at Rebtel now, after a couple of months of intensive online presence by me and Björn and now when we've launched our application.
Rebtel people have started blogging about this - check out more by Alex.
So, we recieved our first review of the app even before we've actually started publishing it a lot - we've just tried to make a sneak peak to our friends etc.
Even though Nick O'Neil's experiences with Rebtel (from Israel - notoriously a hard country when it comes to fees) haven't been entirely positive. Last year I must admit the service wasn't that good to a lot of areas - but it's got a lot better over the last 6 months.
I hope Nick anyway tried out and liked the app itself, hopefully this review will get us a lot of great feedback to it.
For mself - I've been using the app intensely now for a couple of days and I enjoy the slickness in just clicking to get a number to someone.
Check it out to learn about some bad examples! We have been sneak starting our application "Reb me" now on Facebook, we'll be happy to have some feedback :)
So, CNET has now launched a way of advertising products on your facebook (well, gadgets that is). Basically this builds on the idea I've been discussing previously - that users are happy to promote products that they like at the same time as they're basically putting ads for the products on their profiles. So - how will the "user generated ads" move forward next?
The relevance of online ads is something that has been discussed around the Facebook application forms in recent weeks. With the launch of Facebook flyers it’s now very easy to place “targeted” content towards certain campuses via FB - but is this actually making ads any more relevant?
I would say no - I think that the ads should be relevant to the viewer as well as the content (or profile page) they’re displayed next to. In any case - FB has a lot of data on me (as a viewer), on the profile/page I’m viewing as well as on my click habits - so USE this data!
But I guess this isn’t really unique - I get special offers for tampons every week even though I’m a single guy living by myself…
Some more opinions on this at GigaOM and from Robert Scoble. The original study of flyer click-through rate gave an abysmal 0,04%. All very good reads on this - so now the question is - how tobe visible on Facebook?
Facebook is a big place. A big, big place. In big places - it's hard to be a single person and stand-out of the crowd, but this is exactly what me and Björn have been trying to do over the past month. I must tell you, it's not an easy thing - we've been out talking to the people we know, deepening our connections with them, getting to know new people, creating groups, publishing content and so on an so forth.
There are a few other people who'd like to be visislbe on facebook - and they've been doing it a bit differently. I'm talking about the major companies putting out ads in facebook - in the feeds, on the sidebar, through flyers and so on. What I'm thinking about is - which approach is the most effective one, the social route taken by me and Björn or the traditional marketing route taken by Verizon, HotChicks.com or other ad posters.
I know which one I think is in the long-run. Mashable seems to corroborate my opinion.
Here's something new to me that I just came across - an ad posted in the feed of my facebook page. Here it's Verizon that's got to push their WiFi add into my feed.
I'm not sure I like this from a user's point of view (especially if they're not extremely careful about what they put here and how often), but I can see that it will have a much bigger impact for add traffic - especially when including the Share button, it's actually possible that if this catches on we might have viral ads on facebook... I thought the "application" invitations were pesky - now I have to stand people sharing ads with me?
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