3 posts tagged “blogging”

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Advertising stupidity

Jul 16, 2007
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The relevance of online ads is something that has been discussed around the Facebook application forms in recent weeks. With the launch of Facebook flyers it’s now very easy to place “targeted” content towards certain campuses via FB - but is this actually making ads any more relevant?

I would say no - I think that the ads should be relevant to the viewer as well as the content (or profile page) they’re displayed next to. In any case - FB has a lot of data on me (as a viewer), on the profile/page I’m viewing as well as on my click habits - so USE this data!

But I guess this isn’t really unique - I get special offers for tampons every week even though I’m a single guy living by myself…

Some more opinions on this at GigaOM and from Robert Scoble. The original study of flyer click-through rate gave an abysmal 0,04%. All very good reads on this - so now the question is - how tobe visible on Facebook?

Having something to say

Jul 16, 2007
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What strikes me when we've been online constantly when we've been working here at Rebtel is that you always have to have something to say. Engaging in maybe 50-100 conversations be it through blogging, on chat, messaging, etc. you constantly need to keep updating, dialoguing, posting and so on. Me and Björn discussed the feeling of almost feeling strained in having anything remotely intelligent to say all the time :)

I guess this is the challenge in the Age of Conversation. Do check out the book, it's written by 100 bloggers who have each contributed to it. For sure an interesting read, though I've only flipped through the first couple of pages.